Experience Templates
Current Status: In Prod
Prod Deploy Date: March 21st, 2023
We’re creating an Experience Template system that lets us create “template” Experiences for customers. We (RallyUp or Partners) would create these Experience Templates by using Experience Setup to pre-fill them with all the settings, fields, and assets we want. Templates can reduce the effort for customers to publish a campaign because many of the settings can be pre-filled for their specific use case.
When a customer creates an Experience, they can choose whether to create a blank one from scratch OR start with one of our Templates. When a customer chooses to use a Template, the system will copy that Template to create a new “Draft” Experience with all of the same settings and content pre-filled. They can then modify it as needed and publish it when ready.
The benefits and potential of a system are significant. Here are some examples of how Templates can be used:
- The Customer Success team can create a bunch of popular templates (based on what we know our customers want), therefore making it easier to assist customers with building their Experiences
- Our Marketing team can create landing pages, advertisements, and email marketing campaigns for specific types of Experiences (e.g., 50/50 Raffles, Read-a-Thons, Raffles with Livestreaming). When customers convert from the landing page, they will see Templates matching that landing page or potentially others they are interested in.
- Our Sales teams can use templates to more quickly onboard customers in their sales pipeline
- Customers will be more likely to convert (publish a campaign) because the Setup process will be reduced thanks to the Template pre-filling many settings for them
Here are the components of the Template system:
Customer-side
When Customers click to create a new Experience, they’ll see a new pop-up asking if they want to create a blank Experience from scratch (no Template) OR if they want to browse and use a template.
If they choose to Browse Templates, they’ll be taken to the Template Gallery where they can browse all Templates. Templates can be organized by Category, and there’s a Search function to make it easy to find a specific Template.
Once they click into a specific Template, they can view its full details and choose to use it when they’re ready. The Template Title, Image, Category, and Description are customizable when you create Templates on the Admin-side.
- Create new Templates
- Create Categories for Templates and manage their display order for the Template Gallery
- Enable or Disable the Template Gallery
- View a list of all Templates you’ve created
- See how many times each Template has been “Used” by a customer
- Copy and delete templates
- Customize how each Template appears in the Template Gallery: set the Template’s Name, Image, Description, and Category(s)
- Control whether a specific Template should be “Shown” or “Hidden” from the Template Gallery
- Enter Experience Setup for a specific Template to modify its settings
How to get started
You can start creating Templates now, even though this feature has not yet been released. Since Templates are just Draft Campaigns, you can start creating Templates just by creating any Draft campaign. When this feature is released, a new "Mark as Template" function will be available on the Admin > Campaigns view. You can use this to make your Templates appear on the Admin > Templates page described above, and then launch them to customers when you're ready.